Lifecycle Automation
Welcome flows, post-purchase, win-back, churn prevention, re-engagement. The automations that run while your team sleeps.
Services / Email & Lifecycle
The marketing channel with the highest return in most categories, run properly.
Email and lifecycle marketing, end to end. Strategy, copy, design, automation, deliverability, and reporting. The channel where established operators quietly compound their margin.
What we run
Campaign Email
Promotions, announcements, content emails, newsletters. Designed and copywritten for actual response, not just open rates.
Transactional Email
Order confirmations, shipping, password resets, receipts. The unglamorous emails that build trust and drive repeat behavior.
Segmentation & Personalization
Real segments based on behavior, not just demographic. Personalization that improves performance, not just feels fancy.
Deliverability Management
SPF, DKIM, DMARC, list hygiene, warm-up. The technical work that keeps your emails landing in inbox, not promotions or spam.
Platform Migration & Setup
Migrations between major lifecycle platforms, or setup on a new one.
How we work
Owned channel, real asset
Email is the channel you own. Not rented from a platform that can change rules tomorrow. We build it as the asset it is.
Behavioral over demographic
What people actually do on your site or in your product beats what age bracket they're in. Real segmentation drives real results.
Deliverability is a feature, not a checkbox
If emails don't land in inbox, none of the rest matters. We monitor deliverability continuously, not just at launch.
Who this is for
- E-commerce brands underutilizing email and SMS
- SaaS companies with weak onboarding and retention emails
- B2B teams running outdated lifecycle automation
- Operators with a big list and no system for using it
- Companies whose deliverability has gone bad and they don't know why
Frequently asked questions
Which platform do you recommend?
Depends on the business. E-commerce, SaaS, and B2B all have different best-fit options. We're not loyal to any platform and migrate clients when their current one doesn't fit.
What's a typical engagement?
Project-based for setup and migration (4 to 12 weeks), then monthly retainer for ongoing campaigns and optimization. Retainers are scoped based on email volume and campaign complexity. See our pricing page for how we approach it.
How important is email these days?
More than most channels. Established programs typically see meaningful return on spend, and many established operators see a significant share of revenue come through email and SMS.
Can you also handle SMS?
Yes. SMS often pairs with email (especially in e-commerce). We run both via the major lifecycle and messaging platforms.
What about deliverability issues?
We audit deliverability before optimization. SPF/DKIM/DMARC setup, list hygiene, sending reputation. If your deliverability is bad, no clever copy fixes it; the technical foundation has to come first.
Do you write the copy or just set up automation?
Both. Copywriting and design are part of most engagements. We can also work with your in-house copywriter or designer.
Have something to build?
Tell us what you're working on. We'll come back with how we'd approach it, including whether we're the right fit.
Get in touch →