Logo & Wordmark
Primary logo, wordmark, lockups, monogram, favicon. Multiple weight and color variants for every application.
Services / Brand Identity
Identity that holds up over years, not seasons.
Logo, visual system, typography, color, guidelines, and application across touchpoints. Built on strategy, executed with editorial standards, designed to age well.
What we deliver
Visual System
Typography, color, layout system, photographic direction, illustration style, iconography. The complete visual language.
Application Design
How the identity shows up: web, print, packaging, social, environmental, merchandise. Real-world application beyond the deck.
Brand Guidelines
Documented guidelines that designers and partners can actually use. Not a 200-page PDF that nobody reads.
Asset Library
Organized files, working source files, web-ready exports, print-ready exports. So your team and partners aren't recreating assets from screenshots.
Rebrand Roll-Outs
Coordinated rebrand execution: website updates, social refresh, signage, internal materials. The transition plan, not just the new logo.
How we work
Strategy first, design second
Identity that isn't grounded in positioning is decoration. We work from a brand strategy (ours or yours) before designing.
Designed to age
Trend-chasing identities look dated in 18 months. We design for longevity: simple, distinctive, executed well.
Built to be applied
An identity that breaks under real use isn't useful. We test against actual applications before delivery.
Who this is for
- Founders launching a new company and need an identity
- Companies with an identity that's grown inconsistent or dated
- Brands going through positioning changes that need visual updates
- Operators preparing for a raise, acquisition, or major launch
- Businesses tired of disjointed visuals across marketing materials
Frequently asked questions
How is this different from brand strategy?
Brand strategy is the thinking (positioning, audience, voice). Brand identity is the visual execution. We do both; they work best together but can be done separately.
What's the cost?
Pricing depends on scope. Logo-only projects sit at the lower end; full identity systems with applications sit higher. See our pricing page for how we approach quotes.
How long does it take?
Standard timeline: 6 to 12 weeks from kickoff to delivery. Logo-only: 3 to 6 weeks. Full systems with applications and rollout: 3 to 6 months.
Can you work from an existing brand strategy?
Yes. If you have a documented brand strategy, we work from it. If not, we can do strategy first or recommend strategy first depending on what you need.
Do you handle the website with the new identity?
Yes. Web design and development pair naturally with identity work. Often part of the same engagement.
What if our team doesn't have a designer?
We design the system and deliver guidelines. For ongoing brand-design needs (social graphics, presentations, marketing materials), we can stay on retainer or hand off to your team.
Have something to build?
Tell us what you're working on. We'll come back with how we'd approach it, including whether we're the right fit.
Get in touch →