atm group
Clients / Sports & Recreation

Sports tech, properly engineered.

Sports teams, leagues, recreation businesses, athletes, and sports media work with us for technology, content, and marketing that bring real engineering to a category often served by under-resourced agencies.

What we build for sports

Team & League Sites

Team sites, league sites, schedule and roster integration, ticketing connection. Fast loading, mobile-first.

Ticketing & Membership

Integration with the major ticketing platforms, or custom ticketing. Season tickets, member experiences, group sales.

Athlete & Brand Sites

Personal brand sites for professional athletes. Sponsor pages, media kits, fan engagement.

Recreation & Activity Businesses

Booking systems for ski resorts, dive shops, fishing charters, golf courses, recreation venues.

Sports Media & Coverage

Sports publishing platforms, podcast networks, video content production.

Performance & Analytics Tools

Custom analytics tools for teams, leagues, and athlete performance. Often working alongside existing data platforms.

Why sports orgs work with us

We're fans

Sports clients want partners who actually care about the category. Our team includes people who follow the sports we work in.

Seasonal-aware planning

Sports run on seasons. We plan around season starts, off-season builds, and event-driven traffic spikes.

Production capacity for content

Sports is increasingly content-driven. We bring video, podcast, and content production capacity.

Who we work with

  • Professional and minor-league sports teams
  • Leagues and conferences
  • Athletes and athlete representation (NIL and pro)
  • Recreation businesses (skiing, fishing, golf, climbing, etc.)
  • Sports media and content businesses

Frequently asked questions

Do you work with pro teams, college, or amateur?

All levels. Different scales and budgets. Pro teams tend toward content and fan-engagement tech; college works on recruiting and merchandising; amateur and recreation focus on operations and ticketing.

Can you integrate with ticketing platforms?

Yes. The major ticketing platforms expose APIs and embeds we can integrate with. Custom ticketing builds when off-the-shelf doesn't fit.

Do you do athlete personal brand work?

Yes. Personal sites, content production, sponsor and NIL deal coordination, social media management. Often overlap with our influencer/creator work.

Can you produce sports content?

Yes. Game-day video, behind-the-scenes content, podcast production, brand content. We scope each format to the engagement.

What about recreation businesses (ski resorts, golf courses, etc.)?

Yes. Booking and reservation systems, membership management, season-pass programs, retail integration.

How does pricing work?

Project-based for builds, retainer-based for ongoing work. We quote each engagement after a scoping conversation. See our pricing page for our approach.

Have something to build?

Tell us what you're working on. We'll come back with how we'd approach it, including whether we're the right fit.

Get in touch →