atm group
Clients / Fitness & Wellness

Fitness tech that doesn't slow the workout.

Gyms, studios, fitness brands, supplement companies, wellness apps, and health-tech businesses work with us for technology, content, and marketing that respect the speed and energy of the category.

What we build for fitness & wellness

Gym & Studio Websites

Sites with class scheduling, membership signup, trainer profiles, location information. Fast, mobile-first, conversion-focused.

Class & Membership Management

Integration with the major gym-management platforms or custom builds. Booking, billing, retention.

DTC Supplement & Wellness Stores

Storefronts for supplement and wellness brands. Subscription, replenishment, content-driven commerce.

Fitness Apps & Platforms

Workout apps, coaching platforms, habit tracking, wellness platforms. Web and mobile.

Content & Programming

Workout content, coaching content, brand content. Often paired with photography and video production.

Marketing for Fitness

Local SEO for gyms, paid acquisition for DTC fitness, creator partnerships, content marketing. Tuned for the category.

Why fitness brands work with us

Energy in execution

Fitness is emotional and energetic. We design with that energy in mind, not generic SaaS templates.

Compliance-aware for wellness

Supplement claims, health claims, FDA rules. We coordinate with your legal/regulatory teams.

Built for community

Many fitness brands depend on community as the moat. We build for community engagement, not just transactions.

Who we work with

  • Gyms and fitness studios (single and multi-location)
  • DTC supplement and wellness brands
  • Fitness apps and coaching platforms
  • Personal trainers and small studios scaling up
  • Health-tech and wellness startups

Frequently asked questions

Can you integrate with our gym-management platform?

Yes. The major gym management platforms all expose APIs and embeddable widgets we can integrate with.

Do you do DTC supplement work?

Yes. Storefronts, subscription, content marketing, brand content. We're aware of supplement claim rules and coordinate with regulatory counsel.

Can you build a fitness or coaching app?

Yes. Custom apps for workout content, coaching, tracking, wellness platforms. Web and mobile.

What about creator and trainer partnerships?

Yes. Influencer/trainer sourcing and management. Many fitness brands grow through trainer partnerships; we run those programs.

Do you produce fitness content and photography?

Yes. Workout photography and video, brand content, lifestyle imagery. Production capacity is part of what fitness brands hire us for.

How does pricing work?

Project-based for builds, retainer-based for ongoing work. We quote each engagement after a scoping conversation. See our pricing page for our approach.

Have something to build?

Tell us what you're working on. We'll come back with how we'd approach it, including whether we're the right fit.

Get in touch →