Campaign Structure
- Account and campaign build
- Keyword and audience research
- Negative lists from day one
Paid Advertising
Ad Management Pricing
One setup fee to build the account properly, then a management rate that steps down as your spend grows. The whole schedule is published below, so you can work out what you would pay before you talk to us.
Getting started
Account Setup
$999 / account
Paid once, before anything runs. This is the part that decides whether the spend works, and it is built properly rather than rebuilt every month.
Conversion Tracking
- Wired end to end, not guessed at
- Calls and form fills both counted
- You see which keywords actually pay
Landing Pages
- Connected and tested before launch
- Built by us if you want them built
- Reviewed for what loses conversions
Monthly management
Rate Schedule
Calculated on the ad spend we manage. The rate steps down every band, so the more you invest the less of it goes to management.
| Monthly ad spend | Management rate |
|---|---|
| < $5,000 | $999 min |
| $5,000 - $10,000 | 20% |
| $10,000 - $15,000 | 19% |
| $15,000 - $20,000 | 18% |
| $20,000 - $25,000 | 17% |
| $25,000 - $30,000 | 16% |
| $30,000 - $40,000 | 15% |
| $40,000 - $50,000 | 14% |
| $50,000 - $60,000 | 13% |
| $60,000 - $70,000 | 12% |
| $70,000 - $80,000 | 11% |
| $80,000 - $100,000 | 10% |
| $100,000+ | Custom |
Management is $999 a month minimum, whatever the spend. Below that an account does not get the attention it needs to work, and we would rather say so than take it on. Management fees are separate from ad spend and charged monthly. Ad spend is billed by Google directly to your own payment method, so nothing is marked up on the way through.
What management covers
- Bid and budget management
- Keyword and negative list upkeep
- Ad copy testing and iteration
Reporting
- Monthly report on what it returned
- Cost per lead, not just clicks
- Plain English, not a dashboard dump
Your account, your money
- Google bills your card, never ours
- You own the account outright
- Change or pause budget any time
Why it is cheaper here
We built the page the ads land on.
Most agencies optimize traffic into a site they cannot touch. If we built and host your site, we control the landing page, the form, where the lead routes, and the conversion tracking end to end. When a campaign underperforms we can fix the page, not just the bid.
Already have a site?
That is fine, and common. We will work with what you have and tell you plainly if something on the page is costing you conversions before you spend money sending traffic to it. Website packages are separate.
Not sure what you should be spending?
Tell us what you sell, where you sell it, and what a customer is worth to you. We will give you an honest read on whether paid search makes sense at all, and say so if it does not.
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